Project Description

What’s Your Side Effect? (WYSE) is a cross-county initiative in Indiana to tackle prescription drug abuse. The program is largely targeted at teenagers and focuses on what they are able to do–their side effect–by not engaging in drug abuse.

As WYSE expanded to different counties, they sought a guide community organizations could utilize to learn about all of the resources and components available to them and for creative inspiration on how to use the campaign in their county.

The Story Shop, a local agency who manages the campaign, requested a bold, on-brand design for this guide. The end result was this color-filled 30+ page book featuring magazine-style spreads and plenty of branded elements.

Project Details

Client What’s Your Side Effect? / The Story Shop
Date Spring 2016
Skills eBook Design, Layout, Non-Profit Design
View What’s Your Side Effect?

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